A guide to digital marketing KPI’s and metrics

Digital marketing is an essential part of any business’s marketing strategy, and it’s important to measure and track the success of your efforts to make sure you’re getting the most out of your campaigns.

One way to do this is by using key performance indicators (KPI’s) and metrics to track the progress of your campaigns and determine how effective they are. But with so many different KPI’s and metrics available, it can be overwhelming to know which ones are the most important to track.

Here’s a guide to some of the most important digital marketing KPI’s and metrics to consider:

1. Traffic: The number of visitors to your website is a crucial metric to track, as it tells you how many people are interacting with your brand. You can track traffic through tools like Google Analytics, and use this data to understand how well your marketing efforts are driving traffic to your site.
2. Conversion rate: The conversion rate is the percentage of visitors who take a desired action, such as filling out a form or making a purchase. This is an important KPI to track, as it helps you understand how effective your marketing efforts are at converting visitors into customers.
3. Cost per acquisition (CPA): The CPA is the cost of acquiring a new customer or client, and it’s important to track this metric to understand the efficiency of your marketing efforts. By dividing the total cost of your marketing efforts by the number of new customers or clients acquired, you can determine the cost per acquisition and make informed decisions about your marketing budget.
4. Return on investment (ROI): The ROI is a measure of the profitability of your marketing efforts, and it’s important to track this KPI to understand the effectiveness of your campaigns. To calculate the ROI, you can divide the profit generated by your marketing efforts by the total cost of those efforts.
5. Engagement: Engagement is a measure of how well your audience is interacting with your brand, and it’s important to track this metric to understand the impact of your marketing efforts. You can track engagement through metrics like likes, shares, comments, and clicks on social media platforms, as well as through website analytics tools like Google Analytics.

By tracking these KPI’s and metrics, you can gain a better understanding of the effectiveness of your digital marketing efforts and make informed decisions about how to improve your campaigns. By regularly monitoring these metrics, you can optimise your marketing strategy and achieve better results for your business.