Free Website Brief Template

Start your project quicker with our free website brief template

A website project brief is an essential document that outlines the scope, goals, and requirements of a website project. It serves as a reference point for all stakeholders involved in the project, including the project manager, designers, developers, content creators, and clients. The importance of a website project brief includes:

  1. Clearly defines project goals and objectives: A well-written project brief provides clarity on the project’s goals and objectives. It helps stakeholders understand the purpose of the website and the desired outcomes.

  2. Sets project scope and expectations: The brief outlines the scope of the project and sets expectations for what will be included and what will not be included. This helps prevent scope creep and ensures that the project stays on track.

  3. Helps with project planning and resource allocation: A website project brief can help with project planning and resource allocation. It can provide a roadmap for the project team and help them understand the timelines, budget, and resources required to complete the project.

  4. Improves communication and collaboration: The brief can serve as a central reference point for all stakeholders involved in the project. It can improve communication and collaboration by ensuring everyone is on the same page.

  5. Minimises project risks and issues: A website project brief can help identify potential risks and issues early on in the project. This can help mitigate these risks and prevent them from becoming bigger problems later on.

  6. Provides a basis for evaluation: The project brief can provide a basis for evaluating the success of the project. It can be used to measure the project’s performance against the goals and objectives outlined in the brief.


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