Frequently asked questions

WEB DESIGN & Development FAQs

Read our Web Design & Development FAQs for information on web design costs, how we work, hosting and much more

Our website packages vary depending on what kind of website you need. There isn’t a one-size-fits-all solution as ever business is unique. Get in touch today to find out what we can do for your project idea. 

We work with clients of all sizes in any industry. We have built websites for IT Startups, Cleaning businesses, global Software and Manufacturing organisations, charities, one-man-bands, clothing companies and so much more. 

The process we use to build a website or manage your campaigns takes time to plan and research. We stopped using off-the-shelf templates (unless you really want us to) and instead we build a unique website tailored specifically for your requirements and audience. Working with us should not be seen as a business expense, it’s a sales and marketing tool to generate leads and revenue for your business. 

Yes, we’ve been asked this as well! We’re typically cheaper than larger agencies because…

We work remotely which means you aren’t paying for fancy meeting rooms or tins of biscuits (though feel free to send some our way)

We’re a small core team. You won’t be talking to different levels of count managers, you’ll talk directly to the Managing Director (Ian). This saves on staff costs, and also ensures you aren’t wasting time waiting for responses. 

You can have as many pages on your site as your business needs. We’ve developed everything from single-page sites up to 500+ page behemoths! We usually design 3 layouts; usually a home page, a services page and a contact page to get started, but you can have as many styles and layouts as you need. 

It takes approximately 3-6 weeks to build a website from start to finish depending on the size and providing we have all the information from you. Our full web design process is broken down here.

Generally speaking, the website will only take a long time if we are still waiting for text and images from yourself.

Before we begin working together, we’ll usually have an initially chat on the phone or via Microsoft Teams to discuss the project requirements. Once we get started, most of the communication will take place over email with video calls available if needed. 

This makes the process a lot smoother as we’ll have all of the comments stored and can refer back to it later. Once we’re nearing the end of the project, we will book in your website training session.

Your website will be fully responsive. This means it will look and work great on all devices as standard.

Yes – we provide training sessions and training documents on all aspects of editing the content, including setting up pages, adding blog posts, uploading videos and more. If your website has more advanced features then we will ensure to schedule extra sessions to give you all the tools and knowledge you need. 

If we build your website, we can manage the hosting for you so you don’t need to do anything. We use the same hosting company for our own website. Each website is managed individually to avoid any security issues. Our hosting provider offers PCI Compliance, Free SSL Certificates, 99.9% uptime, LiteSpeed Cache integration and much more.  We’ve used the same company for years and don’t plan on changing this anytime soon.

If you’re interested, the company we use is GURU (https://www.guru.co.uk).

We provide ongoing support packages to help manage your website post-launch. If there is an issue with the website and we don’t have a support package in place however, we will take a look and see if it can be fixed easily. If not we can provide a quote to get this resolved as quickly as possible. 

All of our websites are built with the ability to manage everything internally without needing to pay us to do anything. We use WordPress and setup pages within the Elementor page-builder. This allows complete freedom for you to edit all content, add posts, upload images and documents and create new landing page layouts. We provide training as part of every website design package, it’s really easy to use though so you’ll pick it up in no time. 

Yes, we can arrange a support package to meet your needs. This can range anywhere from 1/2 day a month to multiple days a week – it really depends on what you need and the size of your website. Find out more here. 

Yes. We will purchase the images for your website. We use stock image websites such as Unsplash, Shutterstock and iStockPhotos to buy professional images so that you don’t have to pay a photographer.

If it’s available for purchase, we’ll buy it for you and pay for the first year if it’s the average £10-£20. We’ll send you an annual invoice for the renewal along with any hosting fees. If the domain is more expensive (usually the case if someone owns it already) then we can investigate and provide pricing for you. 

You will own the domain. We will register the domain in your name and address and it belongs to you. 

Ongoing website support typically includes things like bug fixes, updates to content or design, and general maintenance to ensure the website is functioning properly. Find out more here

The frequency of updates will depend on the specific needs of your website and the terms of your support contract. It is common for updates to be made on a monthly or quarterly basis, but this can vary depending on the complexity of the website and the level of support being provided.

Yes, you can typically make requests for specific updates or changes to your website as part of the ongoing support process. However, the ability to accommodate these requests may depend on the scope of the work and the resources available.

To report an issue or problem with your website, you can contact us directly on support@hawkeye.design or visiting our contact page here. Be sure to provide as much detail as possible about the issue, including any error messages or other relevant information.

DIGITAL MARKETING FAQs

Read our FAQs for information on SEO, Google, Automation, the tools we use, reporting and more

SEO, or Search Engine Optimization, is the practice of optimising a website in order to improve its ranking on search engines such as Google, Bing, and Yahoo.

SEO works by using a variety of techniques to improve the visibility of a website on search engines. These techniques include keyword optimisation, backlinking, and on-page optimisation.

SEO is important because it helps to improve the visibility of a website on search engines, which can lead to increased traffic, leads, and sales.

Yes, it is possible to do SEO on your own, but it can be a time-consuming and complex process. Many businesses choose to hire an SEO agency or specialist to handle their SEO efforts.

The length of time it takes for SEO to show results can vary depending on the complexity of the website, the competitiveness of the industry, and the quality of the SEO efforts. On average, it can take several months to a year for SEO to show significant results.

SEO is an ongoing process that requires consistent effort in order to maintain and improve search engine rankings, however we do understand that budget constraints may restrict this. If so, we can look at a one-off optimisation project to ensure your site is setup in the best way possible to help moving forwards. 

It is not possible to guarantee first page rankings on Google or any other search engine. However, a well-optimised website with a strong backlink profile can improve its chances of ranking highly on search engines.

The design of a website can affect its SEO in a number of ways. A well-designed website with a clear structure, easy navigation, and fast loading speed can improve its SEO. On the other hand, a poorly designed website with a confusing structure and slow loading speed can negatively impact its SEO.

Digital marketing automation is the process of using software and technology to automate repetitive marketing tasks and processes, such as email campaigns, social media posts, and ad targeting. This allows marketers to focus on strategy and creativity rather than manual tasks.

Digital marketing automation typically involves setting up triggers and rules in a software platform to automatically execute certain actions based on predetermined criteria. For example, an email marketing automation platform may send a welcome email to a new subscriber based on the trigger of them subscribing to a newsletter.

There are several benefits to using digital marketing automation, including:

  • Increased efficiency and productivity by automating repetitive tasks
  • Improved targeting and personalization of marketing campaigns
  • Enhanced tracking and analysis of marketing efforts
  • Increased customer engagement and loyalty

No, digital marketing automation should be seen as a tool to support and enhance human marketing efforts, not replace them. While automation can handle certain tasks, it cannot replicate the creativity and strategy that humans bring to marketing campaigns.

There are several factors to consider when choosing a digital marketing automation service, including:

  • Compatibility with your marketing strategy and goals
  • Integration with other tools and platforms you use
  • Ease of use and user-friendliness
  • Customer support and resources available
  • Pricing and available features.
Website Speed Optimisation FAQs

Read our Website Speed Optimisation FAQs for information on how and why we recommend optimising your website for speed

Website speed optimisation is the process of improving the loading speed of a website. This can be done through a variety of methods, such as reducing the size of images and other media, minifying code, and using caching techniques.

Website speed is important because it impacts the user experience. A slow-loading website can lead to frustration and a higher bounce rate, which can negatively affect the performance of the website. In addition, Google has stated that website speed is a ranking factor, so a faster website may also improve its search engine rankings.

There are several tools available to test the speed of a website. Some popular options include Google PageSpeed Insights, GTmetrix, and Pingdom. These tools will provide a detailed analysis of the website’s speed and suggest areas for improvement.

There are several factors that can contribute to slow website speed. These include large image and media files, too much code on the page, and the use of poorly optimised plugins or scripts.

To improve the speed of a website, it’s important to identify the specific factors that are causing the website to load slowly. Some common ways to improve website speed include optimising images and media, minifying code, and using caching techniques. It’s also important to ensure that the website is hosted on a fast and reliable server.

The impact of website speed optimisation can vary depending on the specific issues that are causing the website to load slowly. However, in general, improving website speed can lead to a better user experience, lower bounce rates, and potentially better search engine rankings.

Do you have an idea, but need help transforming your vision into a reality?